The best time to call your agent isn't when you're ready to list. It's months before, when there's still time to do it right.

They knew moving out of province was on their heart. They just didn't know when. So instead of waiting, we got to work. I came in months before they were ready to sell and walked through everything they could do now to make listing day seamless when it came: painting, repairs, storage, decluttering. We built the plan before they needed it.

On a Tuesday, months later, I got the message: it's time. Thursday I was at their home with my stager.

The following Wednesday we were live.

We were listing at the height of summer vacations in an already slow year. I knew three things had to be perfect: how the home showed, how we marketed it, and the price. Too high and we'd scare people off.

Too low and we'd raise red flags. There was no margin for error.

One week after listing. 11 offers. $100,000 over asking. It sold in a week, in an area where homes were averaging 41 days on market and the average sale price was $720,000.

They walked away with what they needed to build the life they'd been dreaming of.

That's exactly what this family did, and it made all the difference when the moment came.

"Cher went above and beyond, we couldn't have done it without her. 10/10 experience!"

Cheryl's clients started nine months out with a paint tin and a storage bin. If a move is anywhere on your horizon, even without a date, that is the conversation she is offering.

Cheryl Goetz, Real Estate Agent, REAL Broker Ontario Ltd.

Stories like this, every Wednesday.

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🦆 your neighbourly goose